★★★★★Bespoke software for B2B·One-off build fee, low monthly retainer·You own the software

Sales assets

The five-year cost of per-seat SaaS vs owning your software

The cost of SaaS vs custom software looks like a clear win for SaaS in year one and often reverses by year four, once seats, growth and price rises compound. Here's the formula and the inputs - no invented figures, just your own numbers.

Haystak · 11 August 2026 · Updated 11 August 2026 · 8 min read

A five-year cost curve comparing SaaS per-seat pricing against custom software ownership

The cost of SaaS vs custom software is almost never compared properly, because the two sides are measured differently: SaaS is quoted as a monthly per-seat price, custom software as a project total. Put on the same five-year timeline, the comparison looks completely different.

This isn't an argument that custom always wins - for many businesses SaaS remains cheaper even at year five. It's a model you can run with your own numbers, because nobody outside your business knows your seat count, your growth rate, or the discount you actually negotiated.

The formula

Two sums, run side by side over the same period.

  • SaaS total cost = (seats × monthly rate × 12 × years) + implementation/onboarding fees + expected price rises, compounded annually, if the vendor has a history of raising prices.
  • Owned software total cost = build cost + (hosting cost per year × years) + (support/maintenance cost per year × years) + cost of any major rebuild or upgrade you expect within the period.

The variable that decides the winner almost every time is seat growth. SaaS cost scales with headcount; owned software cost mostly doesn't. A business hiring quickly will see the SaaS side of the sum accelerate while the owned side stays close to flat.

The inputs to fill in yourself

InputWhere to find itNotes
Current seats neededHeadcount using the tool todayInclude occasional users, not just daily ones
Expected seats in 5 yearsYour growth plan or hiring forecastBe honest, not optimistic
Monthly per-seat rateCurrent vendor invoiceUse list price if you're not yet a customer - discounts erode over time
Historical price risesPast three invoices, or the vendor's public pricing historyCheck whether increases are per-seat or across the board
Estimated build costA scoped quote from a supplierGet this scoped, not guessed - see our brief guide
Annual hosting costA supplier estimate based on expected loadUsually a small fraction of the build cost
Annual support/maintenance costA supplier quote, typically a retainer or day-rate allowanceBudget for this even if a supplier doesn't mention it upfront

What the model doesn't capture

Pure cost isn't the whole decision. SaaS includes ongoing vendor investment in features, security and support that you'd otherwise have to fund yourself. Owned software includes flexibility SaaS can't offer - no per-seat penalty for wider rollout, and no dependency on a vendor's roadmap matching yours.

  • Switching cost - moving off a SaaS product later means migrating data out of someone else's schema; moving off owned software means you already have the code and data.
  • Vendor risk - a SaaS vendor can be acquired, sunset a product, or change terms; you carry that risk for the life of the contract.
  • Time to value - SaaS is almost always faster to get running, which matters if the cost difference is small and time isn't.

If your business is genuinely standard and seat count is stable, SaaS usually remains the sensible default - see custom software vs off-the-shelf for the wider decision, not just the cost angle.

When the crossover happens

In our experience scoping this for clients, the crossover point - the year where owned software's cumulative cost drops below SaaS's - tends to land somewhere between year two and year four, and it's driven almost entirely by seat growth rather than build cost. A business with flat headcount may never cross over; one doubling its team will cross over fast.

Run your own numbers before trusting that range. It's a pattern, not a rule, and the what does custom software cost post explains what actually drives the build-cost side of the sum.

A worked template, ready to fill in

YearSaaS seatsSaaS annual costOwned annual costOwned cumulativeSaaS cumulative
1(build cost) + hosting + support
2hosting + support
3hosting + support
4hosting + support
5hosting + support (+ any rebuild)

Whichever cumulative column is lower at year five is the cheaper option on cost alone - but read the section above before treating that as the whole answer. The Chartered Institute of Procurement & Supply publishes general total-cost-of-ownership frameworks that apply well beyond physical procurement, if you want a further reference.

✦ Where this fits

More on this from us: how our pricing works.

Questions we get asked

Common questions

Is custom software always cheaper over five years?

No. It depends heavily on seat growth and how much your SaaS vendor raises prices. Flat headcount and a well-priced vendor can keep SaaS cheaper indefinitely.

What's the biggest hidden cost of SaaS?

Seat growth combined with price rises, compounded annually. Both are easy to underestimate because they're gradual rather than a single visible event.

What's the biggest hidden cost of owning your software?

Ongoing support and maintenance, and the eventual cost of a significant rebuild if the technology underneath ages out. Budget for both from day one, not as a surprise later.

Can I switch from SaaS to custom software later without starting from zero?

Usually yes, provided you've kept your data exportable and haven't buried critical business logic inside the SaaS vendor's configuration in a way that's hard to extract.

Want help running the numbers? We'll tell you what we'd build.

Bring your current SaaS invoice to a 30-minute call and we'll help you build the five-year comparison against a real build estimate.

No pitch deck · We map your process · You own the software